The Approach - Website

I started the project off by getting together all the key individual's and decision makers that would help define requirements, business strategy and persona of the end user. Once we established a clear direction I began to layout the strategy on how the website will be designed to voice their story, features, and model for investors and business owners to walk through.

We decided to design all the digital touchpoints as a long sales page to help guide B2B  through the appropriate features without getting overwhelmed with unnecessary content or extra pages.